Geffen Records Names Nicole Bilzerian Executive VP

Geffen Records has made industry veteran Nicole Bilzerian into the newly-created position of executive vp, it was announced Wednesday (July 15). Bilzerian extend and will oversee advertising operations at the label alongside executive vp/GM Lee L’Heureux, that arrived at the company.

Bilzerian combined Interscope Geffen A&M’s advertising department in 2013 and was promoted to of urban advertising. She started her career at Jive Records in 2004. She had been named to Billboard’s 40 Under 40 set in 2018.

Geffen has been relaunched at 2017 also has recently enjoyed success with partners including Alamo Records’ Rod Wave and Lil Durk, together with artists like J.I and Anne Marie, whose Marshmello cooperation, “Friends,” peaked at No. 11 on the Billboard Hot 100 at June 2018. Last year, Geffen president Neil Jacobson stepped down from his post to begin his own management, recording and publishing company, Crescent Drive Productions.

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“Over the last 7 years Nicole has been demonstrated to be an invaluable part of the group at Interscope,” said Interscope Geffen A&M chairman and CEO, John Janick, in a statement. “We look forward to Nicole bringing her marketing experience and relationships that are deep within the industry to Geffen, a label that continues to be an important launching pad for both artists and partnerships. ”

Bilzerian added, “Over the previous six years I’ve had the honour and joy of working with a few of their advertising and marketing teams at the company. I look forward to expanding advertising operations at Geffen and working together with Lee to encourage the tag ’s vibrant roster and growing list of varied partnerships. ”

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