THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that’s on track to surpass $1.5 billion by 2023
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Esports and gambling have burst into the mainstream in the last few years, transforming from a lively market to a central form of entertainment across the globe. It has become a industry in its own right, while esports might have once stood to get a subset of sports culture.
That change was driven by championing from mainstream celebrities such as Michael Jordan, Drake, along with DJ Marshmello, a growing amount of policy from conventional outlets such as ESPN, as well as at least in part, the breakneck increase of Fortnite.
As gambling cements itself in the popular culture, brands, global investors, media outlets, and consumers are paying attention. Complete esports viewership is expected to grow in a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 billion in 2023, per Business Insider Intelligence prices. That puts the audience on pace to nearly double over a specified period, since the 2017 audience stood at 335 million. See the rest of the story at Business Insider
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